Camden Library, Camden Council

Client: Camden Council
Project: Camden Library

Services: Marketing collateral

Outcomes: The Camden Council run two completely different libraries. One brand new and the other older style library but with modern conversions. Each library catering for a different demographic. The challenge was to design marketing collateral that would work for both libraries, establish the library as a seperate council entity but still falling within the council's identity guidelines.

A suite of marketing material was designed, including colour coded brochures, fact sheets and welcome packs. The website 'skin' was also designed to compliment the new contempory look.